Sunday, January 9, 2011

Question Inflection

Grant me this whinge for I am old and grumpy and the fact this sign makes me cross. Why do you need a question mark at the end of your salad bar? Are you uncertain if this will be a viable business or what your product offering is? It's such a branding cop out as it could be easily turned into something provocative and memorable. Rather than a passive, soft name, why not make a statement! I want to see, Tosser - Salad + Yoghurt Bar.

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